Multiple Choice
Break Technologies has five strategic business units (SBUs) -computers, refrigerators, washing machines, air conditioners, and televisions. Its computers unit is quite profitable in spite of operating in a slow-growing market, and it is profitable enough to provide funds for the operation of the other business units as well. In the context of the BCG matrix, which of the following categories of SBUs best describes the computers unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
Correct Answer:
Verified
Correct Answer:
Verified
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