Multiple Choice
Jen&Durand has three strategic business units (SBUs) -entertainment and recreation, food and beverage, and apparel and accessories. Its apparel & accessories unit is extremely successful and has been in the market for many years, and it has acquired a large market share in its time. The market growth of the apparel & accessories sector has saturated, and new companies are reluctant to enter it. In the context of the BCG matrix, which of the following categories of SBUs best describes the computers unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
Correct Answer:
Verified
Correct Answer:
Verified
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