In the Context of Porter's Five Industry Forces, the Threat

Multiple Choice

In the context of Porter's five industry forces, the threat of new entrants can be defined as:

A) a measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry.
B) a measure of the intensity of competitive behavior among companies in an industry.
C) a measure of the ease with which customers can find substitutes for an industry's products or services.
D) a measure of the influence that customers have on the firm's prices.