Worthen, an Information Technology Firm Based in the U

Multiple Choice

Worthen, an information technology firm based in the U.S., was created with the goal of standardizing its services in all the developing nations of the world. Rather than strategizing for one country at a time, Worthen's plan is to focus on all the nations at the same time. Worthen is an example of a _____.

A) licensee
B) strategic alliance
C) global new venture
D) franchise