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Gamaz, a Video Games Developer, Collects Data Regarding Consumer Purchase

Question 101

Multiple Choice

Gamaz, a video games developer, collects data regarding consumer purchase behaviors, consumer preferences, and product searches. It provides these data to ASZ Analytics. Gamaz pays $100,000 per transaction to ASZ Analytics in exchange for complete information regarding market analytics and sales trends based on the data provided by Gamaz. In the given scenario, Gamaz incurs _____.


A) processing cost
B) retrieval cost
C) acquisition cost
D) communication cost

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