ATT Supermarket Has Collected a Large Amount of Data Regarding

Multiple Choice

ATT Supermarket has collected a large amount of data regarding its customers. To understand customer purchase behavior, the company uses a process that automatically identifies correlations in the collected data. Through this process, the company learns that people who wait for more than 10 minutes in the billing queue, tend to remove a few items from their shopping cart. Consequently, this leads to reduced sales. The manager of the supermarket decides to install five more billing counters, which could reduce the estimated wait time by a considerable amount. In this scenario, ATT Supermarket has most likely used _____ to process information.

A) data mining
B) data integration
C) bar coding
D) radio frequency tagging