Chenrezic Music Stores, a Chain of Stores Selling Musical Instruments

Multiple Choice

Chenrezic Music Stores, a chain of stores selling musical instruments, is trying to improve its customer service. While examining its checkout data, it learned that people who buy guitar covers also buy guitar straps and vice versa. In this scenario, the use of data mining to find better ways to improve customer service has also led to the discovery of a(n) _____.

A) affinity pattern
B) sequential pattern
C) data cluster pattern
D) extrapolative pattern