Rose Is a Telephone Order Taker for Brylane,a Catalogue Retailer

Multiple Choice

Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.When a customer called and asked if the sea green in a bedspread she had purchased matched the green in a lamp offered in the newest Brylane catalogue,Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.What was the most likely result of Rose's efforts?

A) management empowerment
B) retailer-customer synergy
C) customer satisfaction
D) transactional marketing