Many Companies Are Improving Plant Tours and Making Store Visits

Multiple Choice

Many companies are improving plant tours and making store visits more exciting to increase customer loyalty.For example,at the Crayola Factory,kids watch how crayons are made and then play with their favourite colours in a 20,000 square-foot discovery centre.Employees circulate to ensure visitors have a wonderful time.What plays a key role in Crayola's implementation of the marketing concept?

A) customer-oriented personnel
B) a sales orientation
C) a societal marketing orientation
D) customer outreach