What Should a Marketing Director Do as Part of Instituting

Multiple Choice

What should a marketing director do as part of instituting an empowerment program?

A) Put employees through simulation situations in their training
B) Create a customer-service department and place a key staff person in charge of the department.
C) Train the company's staff to judge the quality of the products the firm produces.
D) Allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors.