To Help Understand Why Attendance at the Team's Games Was

Multiple Choice

To help understand why attendance at the team's games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in which of its roles?

A) historical
B) descriptive
C) predictive
D) normative