Through Marketing Research, the Toronto Symphony Orchestra (TSO) Learned It

Multiple Choice

Through marketing research, the Toronto Symphony Orchestra (TSO) learned it has an older market and is not attracting younger concertgoers. It next conducted marketing research to determine if an integrated advertising campaign targeted to the younger market would be successful. In its second use of research, which type of marketing research did TSO use?

A) historical
B) descriptive
C) predictive
D) objective