Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding

Multiple Choice

Volkswagen developed an 18-month-long project to gain a better understanding of the North American culture so it could develop cars more appealing to this market. The research project was called Moonraker. Which type of role was Moonraker intended to play in Volkswagen's marketing research?

A) diagnostic
B) descriptive
C) predictive
D) demonstrative