Multiple Choice
A Calgary television station wants to determine how its viewership has changed since it has changed its programming focus. It has decided to use secondary data to determine whether its viewers' demographics have changed. What is a potential disadvantage of this research plan?
A) the information not fitting the needs of the research problem
B) the high cost of collecting secondary data
C) the length of time it takes to collect secondary data
D) interviewer bias during the collection process
Correct Answer:
Verified
Correct Answer:
Verified
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