As the Winnipeg Jets Planned Its First Marketing Research Project,why

Multiple Choice

As the Winnipeg Jets planned its first marketing research project,why would its marketing director recommend it use primary data?

A) This is information that is available free to all interested parties.
B) Their value is unrelated to sample size.
C) They will fit the Jets' information needs exactly since they will be collected specifically for this study.
D) They can be collected quickly and at a low cost.