Your Supervisor Has Instructed You to Conduct a Marketing Research

Multiple Choice

Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. Which of the following is a way of gathering primary data?

A) gather data from Standard & Poor's General Information File
B) develop a mail survey to study your primary market
C) employ studies done by Industry Canada
D) make sure you locate Internet information by using a search engine