You Need to Collect Information Quickly Using a Complex Questionnaire

Multiple Choice

You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products. You also want each interviewer to conduct the survey in the same manner. Fortunately, you have access to a computerized questioning system. Which of the following is your best option?

A) in-home personal interviews
B) mall intercept interviews
C) mail panel interviews
D) central-location telephone (CLT) interviews