When Marketing Researchers for Mars Candy Wanted to Know Whether

Multiple Choice

When marketing researchers for Mars Candy wanted to know whether consumers would recommend a new sugar-free chocolate to friends, they used a question with five possible answers ranging from "Most Likely" to "Least Likely" and asked that the respondent choose one. This is an example of which of the following type of question?

A) open-ended
B) dichotomous response
C) sampling frame
D) scaled-response