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Which of the Following Is a Scanner-Based,sales-Tracking Service for the Consumer

Question 129

Multiple Choice

Which of the following is a scanner-based,sales-tracking service for the consumer packaged-goods industry that tracks retail sales,consumer purchasing information,and promotional activity for all bar-coded products?


A) BehaviorScan
B) Nielsen Data
C) Scanner Plus
D) InfoScan

Correct Answer:

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