While Still Marketing Traditional Antacids,pharmaceutical Firms Have Introduced New Over-The-Counter

Multiple Choice

While still marketing traditional antacids,pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids.(Traditional antacids treat heartburn by neutralizing stomach acid. ) If sales of the new acid blockers reduce sales of the traditional antacids,what has occurred?

A) demarketing
B) cannibalization
C) undifferentiation
D) repositioning