For Many Years,if Car Owners Wanted to Make Sure They

Multiple Choice

For many years,if car owners wanted to make sure they would not be stranded if their car broke down,they became members of the Canadian Automobile Association (CAA) .Members also received discounts at CAA & AAA (American Automobile Association) -affiliated hotels and motels as well as access to maps and a trip planning service.Recently,a new company offering the same services has come on the market.Better World Travellers Club (BWTC) is competing against CAA by offering the same roadside assistance as CAA and at the same time,pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warming.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (those that utilize energy-efficient practices) .
-Refer to Better World Travellers Club.Because BWTC has chosen to concentrate its efforts on environmentally conscious travelers,it can be said to have done which of the following?

A) targeted a market niche.
B) targeted everyone who owns a car.
C) targeted everyone who takes a vacation.
D) targeted everyone who drives.