You Are the Marketing Manager for a Food Products Firm

Essay

You are the marketing manager for a food products firm.Your firm would like to introduce a new beverage to the marketplace.You have determined that two important dimensions for positioning a product are (1)nutritional value and (2)age orientation.Place the following beverages on the perceptual map provided: coffee,orange juice,diet cola,apple cider,mineral water,milk,herbal tea,liquor,tomato juice.Assuming the listed beverages comprise all competitive beverages,what position should your firm's new beverage have? Describe the new beverage.