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The Way to People's Hearts May Be Through Their Stomachs,but

Question 40

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The way to people's hearts may be through their stomachs,but Kraft Foods has decided not to rely exclusively on that maxim to secure the long-term loyalty of its customers.It is also making new product developments through data generated from interaction between Kraft and its customers.Kraft Foods can best be described as which of the following?


A) is sales oriented.
B) has a standardization focus.
C) is ethnocentric.
D) has a customer-centric focus.

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