According to Your Textbook,which of the Following Is a Guideline

Multiple Choice

According to your textbook,which of the following is a guideline for a successful CRM system?

A) Customer information is not retained past the initial contact with the customer.
B) Intuition and experience must define the products provided by the organization.
C) The product takes centre stage in the organization.
D) Customer information is kept in a centralized repository.