When Ford Motor Company Launched an Online Effort to Market

Multiple Choice

When Ford Motor Company launched an online effort to market its F-Series trucks, it created a database. According to the textbook, what is one potential problem with the use of this database?

A) that customers may perceive it as an invasion of privacy
B) that the database may be used to generate unrepresentative focus groups
C) that media alternatives may be eliminated from promotional campaigns
D) the lack of adequate personal information on customers