Ever Since Martin Saw His First Bianchi EV3 Carbon Centaur

Multiple Choice

Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike,he has wanted to purchase one,but he could not afford its $2,500 price tag.He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike's superiority.Finally,at age 35,he has achieved the income level to be able to purchase one.For Martin,which type of product is the Bianchi bike?

A) specialty
B) consumer
C) convenience
D) business