Multiple Choice
Most people recognize Butterball as a brand of turkey,but Butterball brand is also found on fresh turkey breast cuts;turkey sausages;ground turkey;lunchmeat cold cuts;fresh marinated bone-in,boneless,and whole chicken;frozen chicken products;and Butterball stuffing and gravy mixes.
-Refer to Butterball.What is this grouping or called?
A) marketing equity
B) product line
C) product mix
D) line depth
Correct Answer:
Verified
Correct Answer:
Verified
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