Multiple Choice
V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice?
A) repositioning
B) product line extension
C) cannibalization
D) disintermediation
Correct Answer:

Verified
Correct Answer:
Verified
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