Multiple Choice
Heinz is a leading global food manufacturer. It manufactures and markets Farley's (baby food) , Linda McCartney Foods (vegetarian meals) , and Weight Watchers Foods (diet meals and supplements) . The use of these brand names instead of the Heinz name is an example of which type of branding strategy?
A) individual
B) synergistic
C) umbrella
D) family
Correct Answer:
Verified
Correct Answer:
Verified
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