Your Boss Has Just Told You to Work on Getting

Multiple Choice

Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. Why will this protection be difficult?

A) Thermos is a generic product name.
B) Proving your product is unique to get a trademark is hard to do and expensive.
C) Many competitors are trying for the same trademark.
D) Brand logo designs, even as unique as yours, cannot be trademarked.