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The Alberto Culver Company Manufactures a Wide Variety of Products

Question 142

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The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tre Semme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products,which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Alberto Culver Company.What do Alberto Culver's toiletries,household,and professional divisions compose?


A) product mix depth
B) product mix length
C) product mix width
D) product mix reliability

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