Multiple Choice
Sara Lee, the maker of Ball Park hot dogs, has decided to introduce its new Ball Park hot dog buns in a limited market consisting of only four cities and to closely monitor the reactions of potential customers to the product and marketing program. What is Sara Lee going to use?
A) market profitability analysis
B) market development analysis
C) concept marketing
D) test marketing
Correct Answer:
Verified
Correct Answer:
Verified
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