Multiple Choice
The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads, make out a grocery list, and then "shop" in a mock store filled with real products, including the new cleaning product. What is this an example of?
A) a simulated (laboratory) market test
B) a concept test
C) a use test
D) a juried consumer test
Correct Answer:

Verified
Correct Answer:
Verified
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