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When a Firm Introduces a New Product at a Relatively

Question 99

Multiple Choice

When a firm introduces a new product at a relatively low price it is designed to capture a large share of a substantial market and produce lower production costs because it hopes to reach the mass market.It is following which of these type of strategies?


A) penetration pricing
B) price-insensitive demand
C) price skimming
D) cost bundling

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