Multiple Choice
A penetration strategy tends to be effective in a price-sensitive market. What is one of the purposes of penetration pricing?
A) to recoup product development costs quickly
B) to discourage competitors from entering the market
C) to produce a large margin of profit per unit
D) to develop exclusive distribution
Correct Answer:

Verified
Correct Answer:
Verified
Q43: A 16-ounce bottle of Prairie Herb vinegar
Q44: In a catalogue targeted to people who
Q45: The basic idea with price skimming is
Q46: If your favourite mail-order catalogue lists freight
Q47: A winery that makes a huge profit
Q49: When the Mosquito Magnet was introduced, it
Q50: After establishing pricing goals, managers should estimate
Q52: There are two limousine services that drive
Q53: If the grocery chain Safeway were to
Q156: Price fixing is clearly illegal in all