Multiple Choice
Leupold & Stevens,Inc. ,makes Leupold scopes for rifles and has introduced a new scope that has the quality and performance for which Leupold & Stevens is famous at a price much lower than it has ever sold a rifle scope before.The new scope offers several different magnifications and is the only scope in the $200 range that is made in the United States.(All similar scopes are priced much higher. ) Which pricing strategy is Leupold & Stevens using to appeal to a larger market?
A) price skimming
B) status quo pricing
C) penetration pricing
D) demand skimming
Correct Answer:
Verified
Correct Answer:
Verified
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