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In a Catalogue Targeted to People Who Like to Bake

Question 44

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In a catalogue targeted to people who like to bake, customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50. What is this an example of?


A) price bundling
B) psychological pricing
C) penetration pricing
D) basing-point bundling

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