Staropramen, the Second Largest Brewery in the Czech Republic, Began

Multiple Choice

Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. What is Staropramen using to expand its global marketing?

A) contract manufacturing
B) exporting
C) a joint venture
D) licensing