A Deodorant Manufacturer Wants to Expand Its Marketing in Southeast

Multiple Choice

A deodorant manufacturer wants to expand its marketing in Southeast Asia,but it has found research that shows fewer than 10 percent of people in those countries use deodorant daily.Assuming this information is true,the deodorant manufacturer would NOT be likely to use which of the following marketing mix strategies?

A) countertrading
B) product invention
C) global market standardization
D) product adaptation