When IKEA,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it

Multiple Choice

When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.
-Refer to IKEA.IKEA's success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.IKEA had to adopt which of the following as a strategy?

A) product substitution
B) market differentiation
C) product adaptation
D) product invention