Multiple Choice
When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.
-Which environment had the greatest influence on IKEA's first failure in Japan?
A) demographic
B) economic
C) cultural
D) political
Correct Answer:

Verified
Correct Answer:
Verified
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