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When IKEA,the Swedish Home Furnishings Retailer,first Entered the Japanese Market,it

Question 46

Multiple Choice

When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.
-Which environment had the greatest influence on IKEA's first failure in Japan?


A) demographic
B) economic
C) cultural
D) political

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