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According to the Mini-Case on the Barbie Doll, Mattel Is

Question 13

Multiple Choice

According to the mini-case on the Barbie Doll, Mattel is successful because


A) it has been selling Barbie dolls for a long time.
B) the Barbie doll is the top import into the U.S.
C) international trade allows them to produce a wide variety of doll types at many price points.
D) there are low fixed costs for product design.

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