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    Principles of Marketing
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    Exam 1: Marketing: Creating Customer Value and Engagement
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    A(n) ________ Is the Set of Actual and Potential Buyers
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A(n) ________ Is the Set of Actual and Potential Buyers

Question 49

Question 49

Multiple Choice

A(n) ________ is the set of actual and potential buyers of a product or service.


A) market
B) control group
C) subsidiary
D) focus group
E) audience

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