Jolene's Firm Markets Preplanning Services for a Mortician

Multiple Choice

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts. Jolene's firm most likely practices the ________.

A) production concept
B) marketing concept
C) selling concept
D) product concept
E) societal marketing concept