A Marketer Wants to Increase Its "Share of Customer

Multiple Choice

A marketer wants to increase its "share of customer." It can do this by offering a greater variety to customers, or by ________.

A) decreasing prices
B) increasing discounts and coupons
C) sending samples directly to customers
D) introducing customers to "brand evangelists"
E) creating programs to cross-sell and up-sell to market more products and service to existing customers