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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    Emerson Studios Has Designed Its Marketing Organization Along the Lines
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Emerson Studios Has Designed Its Marketing Organization Along the Lines

Question 84

Question 84

Multiple Choice

Emerson Studios has designed its marketing organization along the lines of a ________ organization in which operational specialists head different marketing activities.


A) geographic
B) product
C) functional
D) customer
E) market

Correct Answer:

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