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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    What Is the Main Purpose of the Executive Summary in a Marketing
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What Is the Main Purpose of the Executive Summary in a Marketing

Question 11

Question 11

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What is the main purpose of the executive summary in a marketing plan?

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The executive summary presents...

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