Dan Has Been Directed to Study the Forces Close to a Company

Multiple Choice

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment