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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 3: Analyzing the Marketing Environment
  5. Question
    The Microenvironment Consists of Larger Societal Forces That Affect a Company
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The Microenvironment Consists of Larger Societal Forces That Affect a Company

Question 14

Question 14

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The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

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