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    Principles of Marketing
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    Exam 3: Analyzing the Marketing Environment
  5. Question
    The Macroenvironment Consists of the Factors Close to the Company
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The Macroenvironment Consists of the Factors Close to the Company

Question 101

Question 101

True/False

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

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